There is No “Healthcare” Without Women’s Health: A Conversation with Amy Divaraniya & Priyanka Jain

Side-by-side headshots of Priyanka Jain (left) and Amy Divaraniya (right)
Priyanka Jain (left) and Amy Divaraniya (right)

Why do you do what you do?

Amy Divaraniya: When I was going through my own journey with infertility, it opened my eyes to the gaps in the space and just how underserved women were. It instilled two goals for me which are the foundation for Oova — 1) Destigmatize infertility so families no longer suffer alone or in silence but rather can freely share their journeys with their friends and family, and 2) Empower women with information about their body so they can finally advocate for their own health. I want to give women the data they need to have informed, educated and objective conversations with their clinical teams about their health and fertility instead of simply using a pain scale to express their symptoms.

Who is a female founder you look up to?

PJ: This isn’t a female founder, but I fiercely admire the women we’ve spoken to who have turned traumatic experiences in the healthcare system into the foundation for becoming their own advocates. They inspire us because they’re amazing detectives and educators and communicators — but most importantly, they ALWAYS come back and share their knowledge with their family & friends or in public forums like Facebook groups. They always leave the community more informed than they found it.

What is your vision for the future of women’s health?

AD: I believe the future of women’s health is a world where women, their bodies, and their clinical teams can have the same conversation. Women will be armed with the tools and data they need to understand their health so when they meet with their clinical team, it isn’t a one-sided conversation. Instead, women will be able to ask questions and ask for clarifications based on their own data.

In your opinion, what are the biggest threats to your industry?

PJ: One of the biggest obstacles to women getting the vaginal healthcare they need is misinformation. The internet has tons of medically misguided advice on it, in addition to the constant beauty industry narrative that vaginas should look pristine and smell like flowers. In this sea of misinformation, I’m excited that Evvy is providing scientifically accurate and engaging education — as well as a product that can truly help people better understand their bodies.

What is one goal you would like your company to achieve in the next year?

AD: We have many aggressive goals for Oova in 2022, but the one goal that I am most excited about is launching a groundbreaking fertility program with a large hospital network. The program challenges the way fertility clinics accept patients and enables patients to get personalized and expedited care, regardless of their medical history. I’m so passionate about this program because I feel like we’re moving the needle and forcing innovation in a space that hasn’t seen it in a long time.

What are you most proud of?

PJ: Besides building v1 of Evvy from scratch in less than a year… probably telling every venture capitalist / reporter in NYC about our experiences with chronic infections! It’s one thing to talk about destigmatizing vaginal health, but I’m proud that we’ve found ways to actually put that in practice — and encouraged our community to share their stories too.

What advice do you have for fellow female founders?

AD: Never lose sight of your why. There is a reason you had an idea and decided to turn it into a business. Being a founder is not for the faint of heart and it is a grueling marathon you’re running. However, if you truly believe in your why, that will pull you through some of the darkest moments and be the strongest driver for you to keep going on.

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BBG Ventures is an early-stage fund backing female founders with big ideas that will reshape the way we live.