How to Impress VCs with your Startup Model (Part 2): Communicating Your Model the Right Way

  • Investors are reviewing the model to understand the assumptions, so they should be laid out in a clear manner. We suggest putting inputs and outputs on separate tabs. Using clearly labeled tabs can also help investors navigate the model (e.g. output tab, assumption tab, KPI tab).
  • Using color coding can make the model easier to understand. Investors with a financial background are accustomed to seeing hardcoded values in blue, links to numbers in green, and formulas in black.
  • For companies that are post-launch, we recommend showing a clear separation between actual vs. projected results in the model.

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